AT&T TV

To launch AT&T's new streaming service we enlisted the help of some famous mouths, shooting 12 celebrities to be used across TV, Social, Digital & OOH in both the General & Hispanic Market. Producing an anthem :30, 10+ :15s & countless short form pieces for digital & social.

IZZE

The brief was to launch this new product line globally with a big CPG TV spot. We had a bigger idea in mind. We came back to them with 100ish mobile-first pieces of content. Social, Digital, TV, Cinema. Each piece was designed as 5 second content, with multiple pieces coming together to make :15 & :30 spots, while some ideas were made into longer form social content.

It indexed 10x higher than PEPSICO's baseline on social for every possible metric they threw at it and has become a case study for how they launch new products to new audiences.